If you want to be sure your content marketing strategy is in good shape, we have interviewed Chad Pollitt, a leading inbound marketing director, for his insights.

Chad shares the essentials for a successful content strategy based on his experience with one of the US’s top agencies, Kuno Creative, and his own study and research.

Whether you are just starting out in content marketing, or would like to compare what you are doing to the best practices, Chad’s interview is sure to be of interest.

You can read the full article on the Paper.li Community Blog.