Leave it to me to inadvertently discover the wonder that is #hybird cc: @questlove
Few phrases conjure up more anxiety than “we’re lost.”
It’s difficult for some of us to even remember life before Global Positioning Satellites (GPS) navigation saved us from that feeling many times. We listen as Bertha or Simon or whomever we have named as the voice in the machine tell us to calmly “Turn Left” and then inform us graciously we’re 15 feet from our destination. And yet, within expansive retail spaces, we hunt like the human animals we are for the elusive dish soap or vitamins or organic greens. In-store navigation can have a profound impact on the customer experience.
I’m getting ready for our next New Economy Boot Camp event tomorrow evening, so over on the NEBC blog, I do a little social media math in the second part of a two-part series on search and social. It’s informed by the following line of reasoning:
Hosting Facebook events are always fun to do, especially weekly events like #SharingSundays. Not only are people participating on my Facebook fan page, but they are also engaging with each other....
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Lieberman Technologies seeks a person for a permanent, full or part time, position who can work independently and in a team environment, is a self-starter, is motivated and is detail oriented.
The person must be able to work with little or no supervision, and must also be comfortable working in a team environment.
Additionally, the person must be comfortable working directly with clients during the software development cycle, must be comfortable working directly with clients in person, on the phone, and via email.
Direct duties will include:
Tweet your questions or comments directly to author Don Crow, @DonCrow
Because, “What your communications and marketing staff don’t want you to know about Seniors” is too long.
Even since the movie Coccoon was released a lifetime ago Boomers seem to be fascinated with looking, feeling and acting younger. They did after all coin the phrase, “60 is the new 50” as if by saying it they would somehow cheat nature.
They are a formidable marketing powerhouse who don’t want to yield an inch to the Millenials.
But what is still stuck in the pre-youth movement is how Alumni relations teams across the country are communicating. Yes, they are blowing through budgets with printing, telemarketing, radio and TV spends like Mad Men was more than fictional drama.
The reality is, social works with seniors.
Check this out: Someone posted a two-star review for the EatSmart scale. And the company handled it so well that it’s now the best reason to buy the product. Here’s the play-by-play:
1. Here’s the full review, where a customer complained about bad batteries.
2. The company saw the complaint and immediately replaced the product. This is important: They acted proactively to fix the problem, not just apologize.
Becoming adept at navigating social networks can transform the brand of a retired athlete from “has been” to “savvy navigator.” I recently wrote an article that explored how active athletes can use social media to become fan favorites. In this article, I cover how retired athletes can continue to grow their brand by staying active with social media.