Part of what I do as a social media coach is help businesses large and small manage their facebook pages.Our social media management team is frequently asked to go to a client’s event and help live-tweet, take photos or video and post them live during the event to share with their fans. Most of us have iPhones, so we get good pictures, but we can’t upload in batches to a Facebook page from the phone.
Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales rose. If they did, great. If not, then you wasted your money.
Social media has muddied the waters. A campaign may not do much for sales, but it might add a million Facebook fans or garner an impressive number of retweets. Does that mean you spent your money effectively?
So Dino, tell me what is "Triberr"?
Triberr is a weapon that helps small bloggers effectively compete for attention against large media properties, like Mashable, Huffington Post, NYTimes, etc.
It's interesting that you should describe it as a weapon seeing as that's how I've seen it since day one.
Whew what an event it was...How would you feel when you are left in a room with " social influencers " and they are discussing passionately on the subject of Social Influencers for close to 90 minutes ! That was the scene on a sunny saturday morning at Zomato's office where we had Nine such local stars.We used to meet them on and off separately at some or the other event.But to have them all under one roof was a big task and all the credit goes to them for making the discussion intense and power packed !
We at SMCPune wanted to kick start 2012 in style and bring something unique and valuable to our Pune audience.That was the reason why we opted for a panel discussion rather than a normal meetup wherein we have one speaker who shares his/her views on the topic.And yes it paid off.
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You no longer have to hesitate when running out the door to your next appointment, or waste time switching devices. With your iPad and CloudOn you can review Word documents, manipulate pivot tables in Excel, and show off your latest work in PowerPoint. They will work just like you expect them to.
Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. But why? Well, social media monitoring allows businesses to do many things, such as:
Have you met Pinterest, the latest social media darling on the block? Of course you have, chances are you two are already best friends by now and shared dozens of cupcake pictures. If not, allow me to introduce you, and yes, I promise there will be cupcakes.
Fast forward to 2012, and the global economy is not faring much better. While bailouts and austerity measures have helped most European countries to keep their heads above water (if only just, in some cases), those same austerity measures, coupled with the threat of a complete or partial collapse of the Eurozone, have dampened spending both by consumers and by businesses.
But while the economy has been standing still, there has been a surge in marketing creativity. B2B buying cycles have been getting longer, as buyers become more cautious and more people are being involved in every purchasing decision, marketers and (ahem) marketing automation vendors have had to get much more innovative.
The old days of mass marketing, big industry tradeshows and blanket advertising are long gone – today, B2B marketing is all about getting to know each prospect individually, and providing the right information, advice and guidance to get them ready to buy.
I don’t know about you. But for me, personal development and conference dollars are always a challenge. It can be difficult to justify the expense. There’s really two sides to that justification. There’s the expense side of the equation; then there’s the value side.
In short, every business wants to know “what are we getting” and “what’s the cost”? It’s a value for money decision. We all want a great deal of information and a low out of pocket cost when considering where to spend our conference dollars.
I know I do.
And that’s exactly what makes Social Slam such an amazing conference. I’m going to spend the next few minutes trying desperately to convince you that you should join me and 599 other people April 27th in Knoxville at Social Slam.