SOPA is the “Stop Online Piracy Act” that is going through the U.S. House of Representatives on a very fast track, likely thanks to supporters such as the entertainment industry. There is a similar bill in the U.S. Senate “IP Protect.” This controversial bill has been introduced to provide the Executive Branch and IP owners more tools [...]
It’s true. Anything worth doing is worth doing well. And social media is no different. If you want to be successful in social media, you need to work at it. You can’t just create a Facebook page, Twitter account, and LinkedIn profile, add very little content, and expect people to show up. Because, unfortunately, people [...]
Start-up The Social Radio is offering an Android app that reads out your choice of tweet streams between your own music to make it easier to follow what’s going on when you can’t read them directly. Following a tweet stream can be problematic in many places. Driving is the obvious [...]
Hello there, kids! Welcome to this week’s edition of Archrival | Dachis Group Presents: Buzz of the Week.
This week we get a sad glimpse into the life of a guy who has never had contact with a member of the opposite sex, we revisit the idiocy of a suburbanite’s thug-life, find out what happens when paranoid conspiracy theorists are allowed to own a chemistry set, and see just how important monogamy is to tattoo artists.
Happy Friday everyone.
Being Unique vs Following Another’s Lead Most of my attention is on unique branding… creating it myself, featuring others in my brand interview series, and studying what others have or are doing. Recently, I came across two “lookalike” companies and … Continue reading
Hello. My name is Chris and I’m a performance brand marketer. At least I used to be. Prior to my time here at the Dachis Group I lead strategic marketing and branding efforts for companies like Electronic Arts, Nike Golf and Converse. A large part of my career has been spent identifying the essence of a brand and attempting to create an emotional connection between that brand and its consumer base. Over the years, as brand marketers we have been on a relentless pursuit to discover more engaging ways to both acquire and connect with consumers. From traditional to digital media, experiential marketing to advocacy programs, there has long been a diverse range of marketing tools at our disposal. Then along comes social media and in the broader sense, social business. Not simply a new tool but what we believe to be part of the largest shift in the communication landscape in the history of mankind.