We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.
Author and Chief Technology and Media Officer at WeissComm Group, Bob Pearson, is part of our amazing lineup. He’s leading one of our author discussions based on his book, Pre-Commerce: How Companies and Customers are Transforming Business Together.
As a preview, we interviewed Bob and asked him about some of the big ideas from his book. What we covered:
Content is king. Everyone says so, going back to Bill Gates in 1996. So, it must be true. But how do you keep track of your content and when you are going to post to your blog and the various social media platforms that you engage with? Content calendars. That’s how. A “content” or “editorial” [...]
class="alignleft size-medium wp-image-1997" title="anecdote" src="http://www.360connext.com/site/wp-content/uploads/2012/04/anecdote-300x259.jpg" alt="" width="300" height="259" />Customers like to share. But they share when it’s about them, not you.
Send a survey and you’ll receive great feedback from a wide swath of your customer population. Ask for comments about their experience and you’re sure to get some gems.
But there’s gold in them there off-the-cuff customer comments.
I discuss nuance a lot. Sometimes, I have to back off of working with a potential client because they don’t believe in the subtleties like I do. They praise the 1 – 10 satisfaction scale as if it’s the only path to true enlightenment. I disagree it’s the only way to track what’s important. Here’s why.
Martin Atkins is a rock star.
Like, an actual rock star. He’s a drummer and has played for bands like Public Image Ltd., Ministry, and Nine Inch Nails. Today he still tours and performs on stage — but now he does it to teach new bands how to earn loyal fans.
The bands he works with have no budgets, no extra resources, and face a crowded and noisy market. Sound familiar?
This is a guest blog post by Liz Krause.
Hive photo by kakisky.
Nearly 10 years ago while self-employed working from home, I spoke to a friend who had an office job and to my surprise she told me she could never work from home and preferred her work place. It is not too often you come across people who share these sentiments.
Today, I’ve got a great job that although is often spent in the office, it allows me to also work from home. I’m a huge proponent of telecommuting for a number of reasons but also am realistic that not everyone is cut out for a work at home lifestyle even if they think they are.
A lot of organisations would like to use social media – but they’re blocked by management.
CEOs, board members and others can be wary of social media because they are the guardians of an organisation’s future and its reputation. They constantly assess risk, and social media can appear to be a volatile and risky space.
So how do you convince the powers that be, that social media is worth trying? Here are some tips to help you plan your approach:
Por Thiago Ricotta
Google Currents é o serviço da web que transforma notícias e artigos de jornais, revistas e sites em uma publicação digital e personalizada. Dessa forma, seu conteúdo favorito de sites, blogs e outras publicações é otimizado para você navegar, ler e compartilhar por meio de tablets e smartphones.