Seems these days, everyone with a Facebook or Twitter account tries to sell themselves as a social media guru or expert. How do you know if they really know what they're talking about or if they're just blowing smoke up your butt? Well, for one thing, look at the work they've done for other clients or what their actual credits are. Still, some of these people can sure weave some confusing technobabble.

Apparently Adobe was tired of going up against these types of folks. I can't blame them, we run up against those folks from time to time, too. And since Adobe's suite of services give you real measurable ways to look at how you're doing in social media - they thought they'd go straight after the fast-talking, non-results oriented crowd head on. The results was this pretty funny commercial. And if you've ever tried to to listen to one of these people or even if you've ever tried to explain social media to a client or co-worker, you'll appreciate it.

 Adobe - Eliminage Social Media Technobabble

What do you think? Does it ring true to you or do you think Adobe has gone too far? Do some of the things they zap as BS actually have merit? I'd be interested to hear what you think.

Thanks to social media team member, Dmitri Pivtorak for sending this ad to my attention. If you have a suggestion for ad of the week, just let us know.

Mike McClure, Social Media Guy