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Be all about one great thing

Originally Posted on Author's Blog

sticky ass glueDo I need to tell you twice what these guys sell?

Simplicity is the best marketing.

Let people know what you do – clearly and completely. When you uncomplicate the message, you own an idea and you’re top of mind when someone needs a product like yours.

Simplicity is the secret to referrals.

Even better: When you keep it clean, it’s easy for people to refer you to their friends because you’ve given them an easy idea to share.

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