We get dozens of spammy pitches a week asking us to blog about somebody’s new product, event, book, social network, etc.

They’re usually lame, generic, and easy to ignore.

But getting a blogger’s attention is easier than you think. The secret? Send something that’s fun, that shows your personality, that’s genuinely interesting — and that assures the blogger that if they post it, they’re not going to see two dozen posts just like it.

Take this surprise gift from our new friends at MyCustomSign.com. It just showed up with a simple, friendly note — with no mention of a request to blog it.