While knowing other bloggers face-to-face is frequently the best way of meeting them and
continuing a relationship, much of the time this form of blogger relations simply isn’t feasible due to logistics. As a result, social media can be used effectively to meet other bloggers and stay in touch with them, but there’s a problem: Lots of bloggers are great writers, but many of then haven’t mastered blogger relations. In this episode of Future of Publishing, host Murray Newlands interviews Dan Rowse of Digital Photography school about why relationship-building can be more
important than link-building.

Highlights

• People respond to pitches best when they know you personally…
• Sometimes this creates win-win relationships…
• Where everybody benefits.

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