We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

Author and Chief Technology and Media Officer at WeissComm Group, Bob Pearson, is part of our amazing lineup. He’s leading one of our author discussions based on his book, Pre-Commerce: How Companies and Customers are Transforming Business Together.

As a preview, we interviewed Bob and asked him about some of the big ideas from his book. What we covered:

• What people are doing with 99% of their time online. (Hint: It’s not making a transaction.)
• The power of analytics in finding influencers and where they congregate.
• The role search plays in word of mouth.

Listen to Bob’s interview:

Register and learn more about the Word of Mouth Crash Course: Click here