Brands can have a personality too
Submitted by Andy Sernovitz on Tue, 07/17/2012 - 9:45am
Originally Posted on Author's Blog
I love this snarky Twitter exchange between Taco Bell and Old Spice.
It shows that real people with a real sense of humor work there. It’s something that you can connect to and appreciate more than yet another canned ad.
Just as important: It fits these brands, who already incorporate humor into their advertising. You want to be conversational, but never out of character.
