Building an App? Keep Your Marketers in Mind
Submitted by Justice Mitchell on Wed, 02/01/2012 - 6:16am
Originally Posted on Author's Blog
Look at the fantastic group of Type-A brainiacs you gathered around that table to brainstorm the next great Web-based, mobile or tablet application. You have a list of goals, functionality and UI/UX ideas. However, I bet that nowhere on the list is anything about how advertisers will use the tool.
But I bet you DID think about how brands will use the tool – didn’t ya?
