Can the Bounce Rate be a Key Performance Indicator?
Bounce Rate: A new definition
/> Many analysts do not take the bounce rate seriously enough – nevertheless it has significant value.
/> To gain attention for the bounce rate within the knowledge- and analytics functionalities, its value needs to be adjusted to reflect current reality and today’s internet usage behavior. The proposal for a more detailed check on the bounce rate is to separate it into an active bounce rate and a passive bounce rate. A former and still valid definition of the bounce rate is: “The Bounce Rate is the percentage of visitors who visit a site and leave it immediately”. The Bounce Rate seems to be per se a negative figure that needs to be decreased if you want to optimize your website. But: what time frame is taken into consideration for “immediately” within this definition? And is that judgement still valid in today’s website set up?- href="http://www.webanalyticsworld.net/2012/08/can-the-bounce-rate-be-a-key-performance-indicator.html">Can the Bounce Rate be a Key Performance Indicator? by Ralf Haberich
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