Wondering why social media doesn’t seem to be working for your business? Well, how many of your posts, tweets, articles are about you? No one cares.  Seriously. If you want people to respond to you, your content needs to be something of value to them. It has to fulfill a need, be interesting, educational, entertaining — anything but a boring advertisement.  Stefanos Karagos shares some good strategies in his keynote from the Social Media World 2012 Conference….

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