The continuing growth of integrated marketing in 2013
With JUMP coming up in New York on January 30, 2013, we’re very interested in what is happening in the world of integrated marketing.
We’re tired of companies working in independent silos and not having the conversations that can save them time and money, as well as create a better customer experience and help grow their business.
Other industry professionals are thinking the same way as us, so what is the future of integrated marketing?
Doug Wheeler, CMO of Optify
To succeed in 2013, companies need to focus on tying cross-channel campaigns including offline events such as direct mail, tradeshows and city tours, with online experiences and find ways to measure the impact of these cross-channel campaigns.
Louise Thompson, Director of PR at Badoo
It’s now a given that an integrated content marketing strategy can pay real dividends for brands. But in 2013, we can expect to see more companies than ever before adopting this approach. I think it will be interesting to see who really tries to do something different and crucially, who can nail the analytics behind all of this activity, linking marketing to business outcomes in a clear and effective way. – href="http://econsultancy.com/us/blog/61690-the-continuing-growth-of-integrated-marketing-in-2013?utm_medium=feeds&utm_source=blog">The continuing growth of integrated marketing in 2013 by Heather Taylor
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