Clicking “Like” on Facebook isn’t LOVE for your brand. It’s nice, but not meaningful.

Custom-painting your car and changing your license plate is LOVE — like this person did to show their passion for Coke.

Getting a Like is relatively easy, and worth pursuing.

Earning LOVE is the home run. It’s a meaningful lifetime relationship with someone who will be there for you and your company.

So why are we talking about Like so much?

Because real love is hard. It requires big ideas, long-term commitment, and an honest dedication by a company to earn the respect and recommendation of its fans. To be a brand worth talking about. To be a company that people are proud to tell their friends about.

Which are you going to work for?