“I love this! It’s so much fun to use.”

That’s what I heard from a member of our team while testing new marketing platforms.

I don’t care what it costs, we’re buying that one.

Folks — the user experience is all that matters anymore. Your stuff might be better, more sophisticated, more intelligent, or more effective. But if it sucks to use, no one is buying it.

The game has changed — your job is to find out how to make people happy.