Don’t Forget The “Marketing” in Content Marketing
Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.
You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there.
People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but in most cases it isn’t.
See, it’s easy to build a Twitter following around sexy topics like Internet marketing, and web design. But it is really hard to build a strong social following on topics like dog food, auto insurance, mortgages, credit cards… and all of the other boring topics out there.
So how do you promote your content if you have a boring topic like dog food? Well first off, make sure there are 5 good blog posts on your blog. – href="http://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Quicksprout+%28Quick+Sprout%29&utm_content=Google+Reader">Don’t Forget The “Marketing” in Content Marketing by Neil Patel
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