One of the biggest reasons people get into trouble marketing their small business online is the common perception that our digital communications are free.

And it’s true: it won’t cost you a penny to go out and set up a Twitter profile – or two, or three, or four.

What’s the big deal if you’ve got an old MySpace page that’s absolutely overrun with spam, or if the phone number for your business is wrong in some local search engine directory? You won’t be fined or incur any financial penalties of any sort.

But as you know, nothing in this world is free. Every single digital marketing mistake your organization makes (and you can discover what mistakes you may have made by performing a digital inventory) comes with a cost. These costs manifest in terms of wasted time and effort – and you don’t pay them. Your customer does.

When your customer searches for your company and they find empty social media profiles, pages full of spam, and incorrect contact information, they’re not accomplishing what they set out to do.

Don’t make your customers pay for your digital marketing mistakes. Luckily, many of the most common digital marketing mistakes are actually relatively easy to fix. – href="http://smallbiztrends.com/2013/02/digital-marketing-mistakes.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SmallBusinessTrends+%28Small+Business+Trends%29&utm_content=Google+Reader">Don’t Make Customers Pay For Your Digital Marketing Mistakes by Jennifer Shaheen

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