Inspired by Jay Boer’s 5 Ways to Add Marketing Helpfulness (which is a great article by the way) I’d like to expand on ways to use social media to increase helpfulness. Essentially, the idea is that if your business is helpful to your consumer, they will remember that next time they are in the market for the product or service you offer. I mention this very same topic in my recent interview with Tractor Beam Marketing.  I say that social media has karma and businesses aren’t really used to having to consider karma in the way they do with social media. Its a new platform and a new way of understanding. I think its particularly powerful when what is shared is not directly self-serving. Jay’s example’s were awesome, articulate and interesting, but I wanted to add some of those tools which I recommend to my clients where we are discussing “adding value”. I discuss adding value to the conversation with my clients often in the context of social media. Its one of the reasons I think content is so important.  I often get resistance to this topic in the form of “wow, that sounds like work.” What I remind people [...]