The Experts’ Views on Content Marketing
There have been a lot of discussions about what works in the realm of online marketing. Many say that massive link building and the quantity of links still matter, while others focus on optimizing their website to its fullest.
But after Google’s Panda update, there seems to be a talk of a “new” type of marketing which focuses on content.
Content marketing has boomed since Panda rolled out. Website owners looked for ways to build links, to promote their business, and to gain traction and traffic by having great content. But what baffles me is that it isn’t new. This type of marketing has been here longer than most online marketers realize. However, the belief that it’s a “new” system is ingrained in their heads only because, I believe, a lot of site owners haven’t really paid attention to their content until now.
A few weeks back, I asked a couple of online marketing experts about content marketing, and got some really interesting answers. My question? How do you see content marketing as the new face of online marketing? – href="http://www.problogger.net/archives/2013/01/16/the-experts-views-on-content-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ProbloggerHelpingBloggersEarnMoney+%28ProBlogger%3A+Helping+Bloggers+Earn+Money%29&utm_content=Google+Reader">The Experts’ Views on Content Marketing by John Abrena
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