The Miami Heat ripped at the end of the second quarter on Sunday in game 5 of the NBA Finals vs. the San Antonio Spurs. The Heat, once down as much as 15, cut the lead down to 7 before Tony Parker hit a buzzer beating lay in. As the game faded into a commercial break, this advertising appeared to announce the release of Jay-Z’s new album, “Magna Carta Holy Grail”:
A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here. These thoughts are particularly directed at B2B marketers.
What are three or four things social media marketers should do, and explain why they’re important.
1. Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market.
2. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there. You don’t need to be active on every social network, but you do need to understand the culture of the ones that matter and you do need to respond to customers when they ask questions or talk about you there.
Here’s a guest post Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.
Simplicity Sofas is a furniture manufacturer who sells products direct to consumers through our website. Our marketing program relies heavily on word of mouth. We routinely convert problems, mistakes, unreasonable demands, surprise gifts, routine procedures, and anything else that happens into opportunities to amaze and delight our customers.
After making its debut at CES in January, Nvidia’s Shield gaming handheld is set to launch later this month. In preparation, Nvidia is showing off the finalized hardware and new demos this week at E3, including new Android and PC streaming titles.
Let’s talk for a moment about email. As an instrument of communication, email allows us to conduct business, catch up with friends, send links, and share information. In the not-too-distant past, postal mail accomplished those same things, albeit more slowly – hence the name “snail mail” in use today. The variety of communications that travel through postal mail utilize varying degrees of security for their content – from the “wish you were here” of postcards to the lined envelopes that carry checks and personal letters. Common sense dictates the level of security an individual uses for their postal mail communications, and yet this same common sense is often absent in email communications.
Consider this: if you don’t encrypt your email, you might as well be writing everything on a postcard and sending it out in the mail, where anyone could read it.
A couple of weeks back we buffed up our Pro package with new features and CSS customization was one them.
Since then, we've been seeing some amazing papers rolling off the presses. From slightly modified to completely customized and seamlessly integrated into an existing website we're are really excited to see so many of you putting Pro to work!