Fall Means It’s Apple Season
It’s that time of year again where we start counting down the days, making a list of all the things we want and can barely get to sleep the night before the big day finally arrives. I’m not talking about December 25th, but rather September 10th - the date of Apple’s fall announcement, typically their biggest of the year.
Let’s start off with what we know for sure. The only thing Apple has actually announced is iOS7 – a new operating system that gives a fresh look to Apple’s iPhone/iPad interface, new app icons and hundreds of new features (though there’s probably only about ten or so you might notice). One worth mentioning however is iTunes Radio, which will be a free service and operate much like a Pandora or Spotify, letting consumers listen to and discover new music. The service will be free and supported with ads.
Although Apple may not have announced it, just about every other news source on the planet has reported that we should be seeing the next iPhone, most likely named the iPhone 5S. Few details of what new hardware features this will come with, but rumors mention a home button that will be able to detect your thumbprint. As with the last few versions of the iPhone, most people also expect further improvement with camera quality and battery life. Over the last few weeks, news of a ‘golden phone’ has surfaced (though it will most likely look more champagne-like). So if you’re tired of the black and white options you might finally have another choice.
Apple is also expected to announce a “budget phone”, possibly going by the name ‘iPhone 5C’. Not much info has been circulating on its details (other than it being cheaper), but you should expect some components like memory capacity to be paired down. The main reason for this possible release would be to compete in markets like China, where Samsung dominates.
A new iPad and iPad Mini should be released as well, though there’s some debate of whether this will be announced alongside the September 10th event or if there will be another separate announcement in October. Retina display for the Mini seems like the most anticipated feature here.
Still, the fact that this image of an iPhone using iOS7 seems to show up so much on the web and has been on Apple’s homepage months before launch seems to point to the idea that this will be the biggest change coming next month. That said, I fear we won’t be seeing a revolutionary new product like the rumored iWatch or an actual Apple TV until 2014 (or later). Apple seems to be betting that these refreshes and entries into new markets with less expensive phones will be enough to please investors. We won’t have to wait much longer to find out.