Finally, A Much Needed Facelift For Facebook Campaigns
Their page guidelines now permit “Promotions” to run directly on your brand page. If you can’t quite piece together why this is a hugely amazing moment for inbound marketers, let me break it down for you.
Prior to this announcement, Facebook required campaigns to be ran through 3rd party apps, which obviously were a huge hassle and time-waster to businesses eager to quickly grow their brand on Facebook. Furthermore, brands were not allowed to run a contest which required users to share, like or comment on something to enter, which obviously made it difficult to grow page engagement through contests. In fact, the whole campaign process was unnecessarily difficult for businesses to run a simple and successful campaign.
Thankfully, Facebook came to their social senses. You can now directly run promotions on your fan page sans 3rd party apps, and feel free to require contestants to like, comment and share the material to their hearts desire! And if you need a little inspiration, check out this blog- 3 Types Of Facebook Contests For Your Small Business.
Here is the updated ruling direct their official guidelines page, so your small business can start running successful campaigns asap!
1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
a. The official rules;
b. Offer terms and eligibility requirements (ex: age and residency restrictions); and
c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
2. Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).
4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
If you are have any questions regarding how to run a successful Facebook Campaign for your small business, feel free to contact DigitalSherpa anytime! We would be more than happy to help you.
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