At a recent networking event, someone asked me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?”

I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing.

“Best” assumes a comparison, and it’s never occurred to me to compare types of marketing. I’ve always considered them complimentary, not competitive.

It’s not about the best kind of marketing. It’s about YOUR best kind of marketing that YOU can execute to perfection.

Marketing offers multiple opportunities given your industry, time in history, culture, popular types of media consumption, and other socio-economic details. These opportunities are not competing, they are available in parallel.

The best kind of marketing is the marketing that comes at the intersection of opportunity (some call this strategy) and readiness to execute. – href="http://spinsucks.com/marketing/five-steps-to-finding-your-best-kind-of-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+spinsucks%2Ffeed+%28Spin+Sucks%29&utm_content=Google+Reader">Five Steps to Finding Your Best Kind of Marketing by Mana Ionescu

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