You may not be able to predict the viral success of a social campaign, but you can definitely set one up to fail. From my perch in the agency world, I’ve observed that clients have the tendency to make the same mistakes. Here are five wildly popular ways to make sure your next social campaign never takes off.

Put your entire social budget behind a single platform.If you want to drop-kick your next social campaign, make sure to pick just one platform and treat the rest like disfigured orphans. You’ve seen the brands that put everything into Facebook and push links to their content on other platforms? That’s top-notch campaign killing right there. All for one and one for nothing.

Ignore any strategy that doesn’t align with your gut instincts. Given that most senior marketers on both sides of the table have very little time to stay abreast of best practices, let alone discover next practices, relying on gut instinct is a great way to hold a campaign under water until it stops struggling. Focus on how you feel about things and ignore the data. You don’t tweet so why should others? – href="http://adage.com/article/agency-news/ways-marketers-ruin-social-campaigns/236073/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdvertisingAge%2FLatestNews+%28Advertising+Age+-+Latest+News%29&utm_content=Google+Reader">Five Ways Marketers Ruin Social Campaigns by Seth Simonds

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