It really was just another session, but as it was one of the only ones focusing on social media, sometimes it’s good to go back to basics. Part of the panel session highlighted top tips on what not to do in the social media space. As it’s rather easy to get it wrong, we’ve included four areas you need to avoid if you want to succeed with your online communities as an extention of our 10 Twitter commandments.

1) Don’t overpromote/ sell

When people use social media on a personal basis, they aren’t in a mindset to be sold to so don’t invade their personal space. Most social media purchase decisions happen in the back of the brain because you’ve planted a seed by just being there in the first place. Direct selling will undo all your social media efforts.

But where can you sell? You have to watch the terms and conditions on each platform. Though it is commonly known that you can’t offer rewards or have competitions on your Facebook page, as platforms change so do the rules. Now that cover photos have been introduced, there are a few things you can’t do:

• Price or purchase info such as 40% off
• Contact info such as web addresses, phone numbers, etc
• References to user interface elements such as like or share
• Calls to action such as get it now or tell your friends

If you do any of these things, then you can get shut down without any warning. – href="http://econsultancy.com/us/blog/10534-fours-things-to-always-avoid-in-social-media?utm_medium=feeds&utm_source=blog">Fours things to always avoid in social media by Heather Taylor

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