This post is part of our special holiday giveaway series. When you buy the audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking, we’ll send you a signed paperback edition for free. Learn more about it at the bottom of this post.

All word of mouth begins with a talker — someone willing to spread an idea about you.

But who are your talkers? What inspires them to share? How can you find them?

In this excerpt from the audio edition of the Word of Mouth book, you’ll learn about the seven most-common types of talkers and what you can give them to help them share:

Love this excerpt? Order the complete audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking and we’ll send you a signed paperback edition for free.

From now through December 31st, email a receipt of your purchase of the audio edition of the Word of Mouth bookto editor@wordofmouth.org and we’ll mail you a signed paperback edition for free. (Sorry, but we can only ship to U.S.-based addresses.)

Order your audiobook here.