This post is part of our special holiday giveaway series. When you buy the Word of Mouth Comic Book, we’ll send you a signed paperback edition of Word of Mouth Marketing: How Smart Companies Get People Talking for free. Learn more about it at the bottom of this post.

If you only ever learn one word of mouth concept, we recommend the Four Rules of Word of Mouth.

These four big ideas are at the heart of all great word of mouth campaigns — and they are everything a great word of mouth marketer needs to think about before launching a new word of mouth project.

And though this download may only be two pages, these are two action-packed and illustrated pages filled with useful tips, simple techniques, and real-world examples of how brands put them to use.

Click for close-ups (or download the .PDF here):

Love this excerpt? Order the complete Word of Mouth Comic Book and we’ll send you a signed paperback edition for free.

From now through December 31st, email a receipt of your Word of Mouth Comic Book purchase to editor@wordofmouth.org and we’ll mail you a signed paperback edition for free. (Sorry, but we can only ship to U.S.-based addresses.)

Order your Word of Mouth Comic Book here.