This post is part of our special holiday giveaway series. When you buy the Word of Mouth Comic Book, we’ll send you a signed paperback edition of Word of Mouth Marketing: How Smart Companies Get People Talking for free. Learn more about it at the bottom of this post.

Topics are what fuel your word of mouth. Without a topic of conversation, your talkers have nothing to share.

In this excerpt from our Word of Mouth Comic Book, learn the key ingredients that will help you create a short-term and long-term word of mouth topics plan. The big ideas include:

1. Finding a word of mouth topic you can use today
2. How to create a campaign worth talking about
3. What it takes to build word of mouth into your brand

Click for close-ups (or download the .PDF here):

Love this excerpt? Order the complete Word of Mouth Comic Book and we’ll send you a signed paperback edition for free.

From now through December 31st, email a receipt of your Word of Mouth Comic Book purchase to editor@wordofmouth.org and we’ll mail you a signed paperback edition for free. (Sorry, but we can only ship to U.S.-based addresses.)

Order your Word of Mouth Comic Book here.