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Free comic book excerpt: How to join word of mouth conversations

Originally Posted on Author's Blog

This post is part of our special holiday giveaway series. When you buy the Word of Mouth Comic Book, we’ll send you a signed paperback edition of Word of Mouth Marketing: How Smart Companies Get People Talking for free. Learn more about it at the bottom of this post.

Participating in word of mouth conversations about you is an essential skill — but sometimes marketers feel too busy, too important, or too shy to join in.

But it’s critical for developing relationships with your fans, assisting the customers who need help, and winning over the few critics who could generate a lot of negative word of mouth.

In this excerpt from our Word of Mouth Comic Book, you’ll learn the four steps for joining conversations and the three critical rules you need to follow when doing it.

Click for close-ups (or download the .PDF here):

 

Love this excerpt? Order the complete Word of Mouth Comic Book and we’ll send you a signed paperback edition for free.

From now through December 31st, email a receipt of your Word of Mouth Comic Book purchase to editor@wordofmouth.org and we’ll mail you a signed paperback edition for free. (Sorry, but we can only ship to U.S.-based addresses.)

Order your Word of Mouth Comic Book here.

Chapters
United States
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Cambodia
Canada
China
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
El Salvador
France
Germany
Global
Greece
Iceland
India
Indonesia
Ireland
Isle of Man
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Malaysia
Mexico
Moldova
Mongolia
Morocco
Netherlands
New Zealand
Nigeria
Oman
Panama
Paraguay
Peru
Portugal
Qatar
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom