GetGlue: Making It Real
Making it real is the holy grail of making great experiences online. There’s only so much you can do with bits and bites. The magic occurs when you take it from 140 characters to 14, or 140 or 1400 people with a shared experience.
That’s the power of all these conferences, weekly get-togethers like Tweetea, and what I think will be the stratospheric rise of sites like GetGlue.com. Making it real. Because it’s made real, these in-person get togethers are an almost religious experience for some. What is GetGlue.com? It’s a service that helps you find new favorite TV shows, movies, music, and more based on your friends tastes. It also allows you to “check in” when experiencing media, creating a joined social experience, without the uncomfortable (to some) element of a check-in saying where your location is (i.e. Gowalla, Foursquare).
I’m no prognosticator, and I don’t have a list of predictions. But GetGlue.com is blowing up from all appearances for a few key reasons:
1) It makes it dead easy to post Facebook and Twitter updates. People will always look for shortcuts, and since it’s a shared experience, it’s even more powerful. The only suggestion I’d have for them is to automatically include the commonly accepted hashtag for items when you tweet when checking in from the site or your mobile app.
The power tip? The more others use shortcuts, the more original, thoughtful content becomes important and noteworthy.
2) It is a different kind of community of shared knowledge. It gives people something easy to talk about — their interests. Facebook is built around your friends, and GetGlue is built around your topics of interest. It found a different spin on connection. It didn’t try to reinvent Facebook; it’s doing something different.
The power tip? Don’t try to outdo the big dogs in their yard. Setup your own yard and be the big dog there.
3) They “make it real.” When you get 20 stickers, they physically send them in the mail them to you. There are all kinds of possibility for interaction. After all, music promoters will tell you that stickers are a must-have for any artist. But what would make it even better? Give us the option to pay to get badges that people can stitch in. Stickers are easy and cool, but even better if I could sew them on my backpack as badges of honor, which fits in with the quirky internet culture.
The power tip? Build community in a variety of ways, online and off. The web is a merely a tool for the real action… people connecting to each other.
What are your thoughts? Are you stuck on GetGlue?