Do you want to be more intentional with the content that you create for your business, resulting in more quality leads and closed sales? Then you need to utilize good call to action buttons in your content!
In order to capture your audience’s attention and encourage them to click on your call-t0-action buttons, they need to be well designed and incorporate eye-catching graphics when necessary. Many business owners don’t have the skills or comfort level to create their own call-to-action buttons, which is why we added a built-in CTA button creator inside our myDigitalSherpa Dashboard.
As we discussed in a recent blog post, the best call to action buttons include words that will inspire the reader to take some type of immediate action, such as “register today,” or “get your free Ebook now.”
Here are some other characteristics of great call to action buttons:
- While calls to action should be brief and concise, they should also tell the reader or viewer what they will be getting if they click on the button. For example, while the word “free” is sure to catch someone’s attention, using the phrase “click here for a free consultation” in a call-to-action can better prepare the reader for what he is clicking on. This can also help to ensure more quality leads and more conversions because you are inspiring someone that is already interested and engaged in your content to take action.
- The best CTA buttons direct the online visitor to do something. All too often, businesses will have well-designed websites with fancy graphics, but they turn into a dead-end by not providing the next steps for an interested visitor to learn more. A great solution to add some depth to your website and increase your conversion rate is to request that your online visitors sign up to get updates, and including a call to action button can make this easy for your visitors to do.
- Really great call to action buttons can assist your sales team by qualifying leads and moving them down the sales funnel. The language that you use in these CTAs should not be pushy and instead encourage online visitors to “sign up for a free trial” or “talk to a sales rep for more information.”
If your business utilizes call to action buttons to assist with marketing efforts, there is no question that you will see an uptick in conversions of your online visitors.
The post Good, Better, and Best Call to Action Buttons for Conversion appeared first on DigitalSherpa.