We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

Greg Link, author, speaker, and co-founder of CoveyLink is part of our great lineup of authors. Greg is the co-author of Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World.

We interviewed Greg as a preview and asked about some of the big ideas from his book. What we covered:

• The benefits of being a trusted employee or a trusted company.
• Why trust is more than a “warm and fuzzy” — it’s something you can make a real business case for.
• How trust is a learnable skill that can change everything.

Listen to Greg’s interview:

Register and learn more about the Word of Mouth Crash Course: Click here