A lot of businesses, large and small, consumer and B2B focused, are grappling with how the social web will be a tool for their business. Research is actually showing asocial media CEOsare bad for business. I’ve even heard from executives at digital marketing agencies, “I really need to learn this stuff myself” about social media applications and networks. So they start.

The first phase seems to focus on getting to know social applications as a user and the “rules” both explicit and implicit within social communities.  When to use @ and when to use RT for example. Or that you don’t mass follow/friend people you don’t know or make explicit sales pitches to people who you’ve not developed a connection with.

Once a feeling of social savviness sets in, social media management tools like Hootsuite or Vocus Social Media (our client) start to get used for monitoring, publishing and interacting with social communities.  Those tools make the mechanics of social network development, engagement and content promotion more efficient. Through efficiency comes an effort towards scale and that’s where it’s essential to learn a few key lessons about growing social networks. – href="http://www.toprankblog.com/2012/07/3-lessons-social-networks/">Growing Social Networks for Business: 3 Essential Lessons  by Lee Odden

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