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How to become an author, publisher, and entrepreneur

Originally Posted on Author's Blog

My friend Guy Kawasaki has this great new book called APE: Author, Publisher, Entrepreneur – How to Publish Your Book. This is close to my heart because we self-published our Word of Mouth Marketing comic book and audiobook.

Ape shirt

But what’s more remarkable is all of the ways he’s helping me share his stuff via word of mouth. Just telling someone “blog about me” doesn’t work anymore.

If you want people to talk about you, you need to give them real content that makes their blog more interesting. Give them enough substance to write a post that gives value to their readers (and makes the blogger look great). Guy gave us:

And he even send a t-shirt, so the blog would have a more interesting visual than just a book cover. (That’s Bridgette, our editor, who keeps this blog awesome.)

The Lesson: If you want people to share your stuff, give them stuff to share.

Chapters
United States
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Cambodia
Canada
China
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
El Salvador
France
Germany
Global
Greece
Iceland
India
Indonesia
Ireland
Isle of Man
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Malaysia
Mexico
Moldova
Mongolia
Morocco
Netherlands
New Zealand
Nigeria
Oman
Panama
Paraguay
Peru
Portugal
Qatar
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom