Despite the changing ways we receive and consume content, the one thing that’s always constant in our lives is email. It’s been around for as long as we can remember and it’s something that we pretty much check every single day, be it our personal or work accounts. In theory, it’s the perfect way to reach your audience, but the challenge isn’t just making sure people read it, but also increasing the number of recipients.

The entire purpose of email marketing is to either promote yourself or something that you’re offering, but how do you ensure that the number of people reading it goes up? There are a number of ways you can do it on the cheap, and won’t require a major change in your overall strategy. All you need is to do some work and have a little bit of imagination.

What’s The Incentive?

First of all, what reason will people want to read your email. Is it informative, do you curate articles, is it updating them about deals and offers they won’t find anywhere else? What’s the justification for them to open it up and read it in the first place? If you don’t have a pull or incentive, then what’s the point? This is also important for when you’re getting people to sign up to your email in the first place. – href="http://www.simplyzesty.com/advertising-and-marketing/how-to-build-up-your-email-marketing-database/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SimplyZesty+%28Simply+Zesty%29&utm_content=Google+Reader">How To Build Up Your Email Marketing Database by Quinton O’Reilly

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