How a company achieves excellence
You don’t become a great company through some overnight stroke of genius.
You become a great company by building a team of people who sweat the small stuff.
Excellence in the small stuff becomes excellence as a company over time.
Example: I love whoever on my team labeled the water bottle caps for each speaker at our conference. More focused speakers + less scrambling before each speech = better speeches = better conference.
Hire people who care deeply about the details.