How could you convince a room full of people to spend half an hour watching your advertising?
Submitted by Andy Sernovitz on Tue, 09/04/2012 - 7:00am
Originally Posted on Author's Blog
Like this: With a stunning interactive ad from Old Spice. Watch the one-man-band, then play it yourself.
This is the future of advertising. Why buy 30 seconds on someone else’s half-hour TV show when you can give people a reason to spend the whole 30 minutes with you? Plus, it’s really hard to share a TV show — and it’s really easy to share a video. Which means more impressions, for free.
The hard part: Being awesome.
Old Spice Muscle Music from Terry Crews on Vimeo.
