How to Create White Papers From Your Blog Posts and Use Them Effectively
With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!
What is a white paper?
A white paper is a cross between a magazine article and a brochure. It possesses both the educational qualities of a magazine article and the persuasive qualities of a corporate brochure. This combination of education and persuasion makes it one of the most powerful marketing tools.
How do white papers differ from guides and reports?
Guides and reports are helpful documents that usually dwell into the solution right away. There’s a brief paragraph or two as to why the guide is helpful and why they need to read the guide, and then the helpful information starts. – How to Create White Papers From Your Blog Posts and Use Them Effectively by Mitt Ray