We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

One of our speakers is entrepreneur Mike Faith, whose Headsets.com has grown from zero to $30 million in just 10 short years by focusing on earning the love and respect of their customers. He’ll be sharing a case study on how they did it along with a whole bunch of ideas you can borrow to do the same.

As a preview, we talked with Mike about how this dedication to customer love has changed their company. What we talked about:

• Why customers keep coming back to Headsets.com, even though they may only have one contact with them every 2-3 years.
• Mike’s twist on the old rule that says customers are always right.
• How Mike got the Prime Minister talking about him with one great gift.

Listen to Mike’s interview:

Register and learn more about the Word of Mouth Crash Course: Click here