How to make an offline, physical item go viral
Word of mouth isn’t just an online thing — it just takes a little extra smarts to turn a physical item into a sharable idea.
The shirt was produced by CustomInk. CustomInk did three things to get me talking about them (and writing this post):
- An extra tag to tell me where the shirt was made
- A sticker to share
- A quick pitch on the tag and the shirt label: “wear with pride”
All this was was simple and inexpensive — it just required the extra moment to think about offline sharing. And now I’m sharing.