How to Master the Art of Local Search
According to a 2012 study conducted by ad network Chitika, 24 percent of the searches on Google are for local businesses, and this figure has since increased to 30 percent. To put this statistic further into perspective, comScore shares that there are approximately 3 billion search queries that contain local terms each month. Therefore, if your business does not have a local marketing strategy in place, you may be missing out on revenue.
Generally, the first step to take with any local search strategy is to utilize the power of local business listings. Our ‘myDigitalSherpa’ Internet Marketing Dashboard can enable your business to quickly and accurately upload your company’s information to over 135 local search directories including powerhouses like Google, Bing, and Yahoo. This can help to increase how your business ranks in search engine results, drive more visitors to your website or place of business, and assist with overall conversions.
If you’re already utilizing local business listings and want to take your local search strategy to the next level, HubSpot shares some helpful tips for mastering this process:
In summary, if you’re not embracing the power of local search, your competition likely is. Don’t miss out on this easy way to earn new business!
Be sure to stay tuned for a post about some ways to optimize local search off of your website too!
(Image via Business Trends Blog)