How to Stalk Your Competitors in Social Media (So You Can Crush Them)
Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. When asked back in ’07 how many of them were using social media in their marketing, only 20% of marketers raised their hand. Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012.
That means the medium’s over-saturated, and if your social presence isn’t awesome now any effort you put in will be too little, too late.
Wait, no, that’s decidedly not what it means. Just because these marketers are on social media doesn’t mean they’re using it well. I know Woody Allen said 80% of success is just showing up, but if everyone’s already nailed the showing up part, it’s no longer much of a differentiator. Now marketers using social media have to actually, well, use it. And use it well. – href="http://blog.hubspot.com/blog/tabid/6307/bid/33347/How-to-Stalk-Your-Competitors-in-Social-Media-So-You-Can-Crush-Them.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HubSpot+%28HubSpot%29&utm_content=Google+Reader">How to Stalk Your Competitors in Social Media (So You Can Crush Them) by Jon Mehlman
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