How To Take Inventory of Your Digital Marketing
At the beginning of the year, we have inventory season. It’s the time when we stop what we’re doing long enough to familiarize ourselves with what we have. Often we talk about inventory in terms of a retailer’s merchandise or a manufacturer’s raw materials supply.
The more accurate an understanding of what a company’s resources are, the easier it becomes for business owners to make smart, strategic decisions about their operations.
What Is A Digital Marketing Inventory?
A digital marketing inventory examines the online assets you use to connect with your customers. Included in this list are all your domain names, social media profiles, and email marketing. You need all of these assets to be populated with information that is both accurate and current.
We’re all very busy people. Maintaining the details of our online presence is one of those tasks that has a tendency to be overlooked.
This is a problem for two reasons:
- First: Any outdated or inaccurate contact information that’s out there to be found can frustrate potential customers who are trying to do business with you. Your customers are not Sherlock Holmes. If they find out they can’t easily contact you, they’re not going to try to solve the mystery of what your correct Web address or email actually is. They’ll move on to an alternate vendor without a second thought. – href="http://smallbiztrends.com/2013/01/digital-marketing-take-inventory.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SmallBusinessTrends+%28Small+Business+Trends%29&utm_content=Google+Reader">How To Take Inventory of Your Digital Marketing by Jennifer Shaheen
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