Facebook has made it even easier for fans to interact with brands – at least the brands that are willing, staffed to handle the increased engagement, and of course have the feature enabled and turned on.

Message, a feature that was introduced to the world immediately following fMC in NYC on February 29th, provides a way for brands to engage in one-to-one conversation with the consumer.

The brand is able to surrender the megaphone and in turn, receives the consumer’s attention and honesty with trust being the desired outcome.

How does Facebook Message work?

When a user visits a brand’s page, the user simply needs to click the ‘Message’ button (placed prominently right next to the ‘Like’ button) to initiate the process and to start the conversation with the brand. - How to use Facebook Message to drive fan engagement by Brian Reilly

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