How to Write the Most Boring Content of All Time
You guys ready for a total snoozefest?
I doubt any marketer sets out to write boring content when they’re staring at a blank screen, but we’re all probably guilty of it — especially if we work in kind of … ahem … “boring” industries.
id="more-10416">So, what do we do about it? NOT any of the things I’m about to list in this blog post, that’s for sure. Instead, let’s learn how to write fun, engaging content by highlighting what not to do. For the duration of this post, let’s all just pretend it’s Opposite Day, shall we?
Speak in incomprehensible business babble.
If you’re providing value-added solutions to anything, I’m out. Can’t we all just start saying what we mean, instead of worrying about how professional we sound? Not only is it condescending (look how much smarter I am than you!), but it also actually makes you a less effective marketer, because readers aren’t learning as much as they could from your content.
Your authority doesn’t come from sounding like a legal brief threw up on you; it comes from giving sound advice. And when your content reads like a conversation you’d have with someone face-to-face, you’re far more likely to retain readers through to the end — where they can do awesome stuff like convert on your calls-to-action and share your blog post on social media! – href="http://blog.hubspot.com/blog/tabid/6307/bid/33329/How-to-Write-the-Most-Boring-Content-of-All-Time.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HubSpot+%28HubSpot%29&utm_content=Google+Reader">How to Write the Most Boring Content of All Time by Corey Eridon
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