Increase Conversion Rates With the Right Call-to-Action
In our Ultimate Checklist for Editing Content, we discussed the importance of including a call-to-action in every piece of content that you publish. Best defined, a call-to-action (often abbreviated CTA) could be an image or text that prompts a reader to take some type of action, whether it be clicking on a link, signing up for an event, or downloading an ebook. All too often, however, people neglect to include CTAs in their content, which likely fails to increase website conversion rates – leaving opportunity for a new customer or reader on the table.
To help you be more intentional with the content you create as well as to increase conversion rate, we wanted to share some helpful pointers when it comes to using the right CTA:
As a real-life CTA example, take a look at this page that you’re on. There are CTA’s links built into the content, there’s a relative content offer at the bottom of the post, plus multiple call-to-action buttons on the side bar. As a website owner and blogger, you have to believe that people are going to read and enjoy the content you produce. To keep a reader interested in what you have to say, offer them even more in exchange for their information. You’ll then use that information to grow the relationship from reader to possible customer or subscriber. To learn more about creating the perfect CTA to improve conversion rates, please be sure to review our 20 Call-to-Action Resources.
(Image by Sean MacEntee via Flickr)
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