Infographic: The 6 Secrets of Contagious Content
Do you ever wonder how a grumpy cat suddenly amassed over one million Facebook fans? Why your mom emailed your entire extended family a link to “David After Dentist” or why Ryan Gosling says “Hey Girl” to you at least twice a week? Sometimes it seems like certain things “go viral” for absolutely no rhyme or reason. However, that may not necessarily be the case. WhoisHostingThis recently broke down the rhyme AND reason behind what makes certain content so contagious into this neat Infographic. Let’s take a look and discuss how you (or your cat) can become the next Internet sensation.
Lets break down the most crucial elements you can apply to your content marketing strategy today.
6 Key Drivers That Shape Viral Content
1. Social Currency
Proving that popularity contests don’t stop post high school, Social Currency is the peer popularity of certain content or ideas. Simply put, if you see X amount of your friends, family or coworkers sharing a piece of content, chances are you will also engage with it on some level. The need to feel part of a community is a basic human need which is often displayed through the sharing of common ideas, thoughts and interests. Appeal to this by understanding your audience – who they are, what they value, what makes them feel good, etc. Then use this knowledge to your advantage to create a share worthy marketing strategy.
Triggers are certain events or ideas that may move your audience to share (or consume, buy, etc) your idea. For instance, the holidays are a trigger for consumer shopping. Brands are aware you spend more money on yourself and your loved ones around the holidays, so they create content and advertising to capitalize on this emotional trigger. Use this season to your advantage by incorporating seasonal images, ideas and themes into your campaigns. For a good source to get jump started on this, take a look at our article 5 October Marketing Ideas.
Perhaps one of the more obvious factors behind contagious content, emotion plays a huge factor in virality. Articles which invoke actual emotion offers the audience a chance to momentarily escape from the dull monotony daily life often brings. The top five emotions to evoke are amusement, interest, surprise, happiness and delight. So lighten up a bit on your current content and add a heart warming personal story, a surprise giveaway on your Facebook page or that picture of your cat asleep on your laptop you not so secretly love.
Our sources say if your content has high visibility, it pretty much sells itself. Make sure your company branding and logo are recognizable and easy to locate on your content (check out our previous blog for tips on designing an awesome brand logo if you aren’t sure yours is up to par). The last thing you want is for your company content to be heavily shared without any company signage on it to raise brand awareness! Increasing your blog traffic is also a great way to raise content visibility and engagement. I recommend you check out our Free Ebook: 43 Pro Blogging Tips to increase your readership and brush up on your blogging skills!
5. Practical Value
People crave practical information they can use to improve the quality of their daily life. This is why “how-to”content, as well as tips and tricks are always popular themes for blog content. Highlight deals, coupons, tips and reviews to add instant viral value to any piece of content. Organize your next blog post into practical steps your reader can use, and watch how popular the piece becomes.
A story based around your brand or particular piece of content is a great way to connect with your audience and make the idea “stick” with your readers. Stories add context and value to any idea, as well as humanize your brand. If you aren’t sure where to start, simply try telling your company’s story. How did it start? Why was the company created? What problems have you run into? What are you passionate about? Why do you love your job? Your brands personal story is a great starting point for connecting with your audience while simultaneously selling your brand in a less than obvious way.
I hope these 6 Secrets of Contagious Content helps your company’s content and ideas to become much more “share worthy”. Do you have any personal experience with “going viral?” Let us know in the comment box below!