[INFOGRAPHIC] A Beginner’s Reference Guide for Branding via Social Media Marketing
Social media is a free and incredibly powerful branding tool that your business should be taking advantage of if it isn’t already. Long gone are the days when social media usage was limited to teenagers and college students. In fact, the 30 to 49 age bracket is the second largest demographic that utilizes social media on a regular basis and follows just behind the 18 to 29 age bracket.
According to Media Bistro, 71 percent of internet users indicated that they are more likely to make a purchase from a brand that they follow on social media versus a brand that they are less familiar with. This means that your business has a HUGE opportunity to build loyalty and trust with existing and prospective customers by having an active presence on social media.
As you begin developing your brand’s social media marketing strategy, here are some important factors to keep in mind and tips to try out:
Once you develop a social media marketing strategy for your business that you feel good about, the next step is measuring your online performance. For the best return on your social media investment, download our free whitepaper about Managing Your Company’s Social Media Presence to Increase Sales.
(Image via Media Bistro)
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