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Introducing @Flextronics to the Social Web

Originally Posted on Author's Blog

ariherzog

You may never see their name on your cellphone, computer, copier, television, or motorcycle, but the electronic parts inside these and other devices are probably stamped with the name Flextronics.

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox, NASA, Nokia, and Ford — to name a tiny few consumer brands you may recognize.

With 200,000 employees in 30 countries on four continents, this Fortune Global 500 firm specializes in design, engineering, and manufacturing across the supply chain and is (in)directly responsible for your enjoyment of electronica every day.

The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

My Connection to Flextronics

@Flextronics sent its first tweet on October 1, 2012.

Its Twitter biography is explicit that I am the community manager.

I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. I also manage the corporate Facebook, LinkedIn, YouTube, and Vimeo social platforms — as well as the Flextronics blog that is poised for tremendous growth once more people learn of its existence, subscribe, and comment.

Flextronics Twitter biography.

How Flextronics Met Me

Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

Their co-founder discovered me on LinkedIn when I answered this question on a group. He liked the style and directness of my reply; and googling me further, he appreciated the breadth of my social web knowledge.

Telling me about the agency’s newest client, Flextronics, and how there was a need to hire someone who understood how to build online communities and generate memorable eye-catching content, I immediately understood what was necessary to do and how to do it.

A few email exchanges and a phone conversation later and I was hired.

I have a great working relationship with JB and Flex. My primary duties include providing customer service on Facebook and Twitter, monitoring supply chain industry news, analyzing social data on Radian6, writing blog content, and participating in weekly conference calls.

It took me a while to find the faith to be self-employed. I’ve had my ups and downs. This position, along with a mix of teaching and consulting positions that began earlier this year, proves that I have the patience and passions to make it happen.

How You Can Help Me

Tweet @Flextronics if you have a question about electronics manufacturing.

Join their Facebook community to learn news about their events, products, and people.

Read the company blog to discover the Extra 10.

And, add a comment below or click one of the social sharing buttons up above to tell your friends and colleagues in the B2B industry all about the company and how I’m helping them get noticed on the social web.

Please continue reading Introducing @Flextronics to the Social Web and leave a comment if inspired.



When he's not blogging, Ari helps brands improve their digital media marketing. Got a question? Need help? Contact Ari today!

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